Xbox

Info

With the next generation of Xbox products, Microsoft wanted a revitalized look for a new generation. Starting with the controllers, I conceptualized and developed numerous (and I mean numerous) packaging solutions before landing on the one pictured below. The solution was driven by the idea of allowing the renders to be the hero of the story. To bring this concept to life, the product was placed in its corresponding environment. Working closely with 3D render artists, we were able to develop a system that was exciting and unique.