Amazon Cloud Institute

Info

Working hand-in-hand with Stoke (a Seattle-based Strategy Firm), I helped craft the brand campaign messaging for the upcoming AWS Cloud Institute launch. With the strategy focused on the idea of switching into tech, I crafted a unique visual language playing on the idea of a Zig Zag. Within this system, I used the “Zig” to form typography and graphic elements that would be eye-catching. With the use of creative, motion-driven photography I was able to bring the identity to life.